The platform is rolling out a fresh option that allows them to lessen the quantity of artificial intelligence-produced content appearing in their streams. This step comes as the company revealed that it currently hosts more than 1 thousand million content made with AI.
Testing and Rollout
The new functionality is undergoing trials over the following weeks before a widespread launch. This shift aligns with a increase in AI content, driven by recent video-generation tools.
The Broader AI Trend
Studies have shown that approximately 10% of the most rapidly expanding content creators on another major platform only show content made by AI. A considerable share of this output is deemed “AI slop”, a label for poor-quality, bulk-generated content that is typically nonsensical or bizarre.
“We know from our community that a lot of users enjoy content made with AI tools, including AI artwork to informative clips, and we intend to offer the community the ability to increase or decrease of that, according to their own preferences,” commented a company executive.
Volume and Proportions
TikTok announced that there are currently over a billion videos on its service identified as artificially created. Overall, more than 100 million pieces of content are added to the platform every day, making AI-generated material a relatively small part of its overall inventory.
How to Adjust Settings
Viewers will be able to reduce or increase the level of AI-generated videos they view by using the topic control setting in the app and picking “AI-generated content”. Additional categories that are already be controlled under the setting include current affairs, fashion, aesthetics, and dance.
Platform Guidelines
Its rules oblige content makers to tag lifelike AI-generated content, and it forbids malicious AI impersonations of celebrities or critical incidents. Any believable artificial content that is not labeled can be deleted under its user guidelines.
In addition, the service will from now on apply an artificially created tag to content made using its own AI tools, or flagged by an cross-platform project for spotting AI-generated material. This measure is designed to stop users from seeking to circumvent the labeling process.
Responsible AI Funding
The company is furthermore establishing a two million dollar educational fund for specialists and organizations to create informative material about ethical AI use. This program will assist charitable organizations specializing in teaching coding and technology.
Content Safety Approach
The platform has justified its safety measures, following debate over proposals to cut jobs for a large number of review team members in the UK. It is planning to reduce a significant number of roles in its trust and safety team in London, with labor groups and online safety experts voicing alarm that humans are being replaced by AI moderation.
A company official explained that human moderation would remain essential, but artificial intelligence can safeguard staff by filtering out the most harmful content before it gets reviewed by people. TikTok announced a 76% decrease in shocking and graphic content seen by safety staff over the past year due to reliance on its automated systems.
“We think that it’s essential to integrate humans and technology to ensure user safety,” she said. “We’ll have staff as involved in the system, but we further consider it’s highly necessary to minimize viewing of harmful content as quickly as possible, which is where a lot of the machine support is really helping us work at speed.”
